Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable
Advertising effectiveness monitoring indicators are crucial for advertisers to determine the effectiveness of advertisements and how to optimize them. The commonly used advertising monitoring indicators
In the dynamic landscape of digital advertising, China’s advertising ecosystem has developed unique characteristics that set it apart from the global market. This article delves
In China, the rapid development of the internet industry has become a thing of the past. Faced with increasingly precious traffic, brands and advertisers need
Due to the distinct software usage habits of Chinese consumers, email advertising, which garners significant attention in overseas markets, simply doesn’t work in China. The
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
Each country has its own social environment and standards for different industries vary accordingly. In China, there are clear restrictions on the industries involved in
As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
RedNote, a.k.a. Xiaohongshu, surged to the top of US App stores this week under the impact of “Tiktok Refugee”. In today’s digital marketing era, RedNote
As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data,
David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese
YOYI TECH. All rights reserved. Private Policy / Compliance 京ICP备11010068号 京公网安备11010502037074号
