As consumers increasingly demand quality, safety, and brand reputation, compliance with advertising qualifications has become an indispensable part for overseas brands to successfully enter the international market. Different countries and regions have strict laws, regulations, and industry standards for the advertising of skincare and makeup products. This requires brands to understand and comply with local advertising qualification details to ensure the positive shaping of the brand image and the smooth expansion of the market. This article aims to provide overseas brands with an overview of the advertising qualification details in the skincare and makeup industry, helping you to cross regional boundaries and accurately grasp the advertising standards and requirements of the Chinese market.
General Cosmetics – Facial Cleansing and Care
Industry Description
Manufacturing and distribution of daily chemical products used for facial skin cleansing and care.
Industry Qualifications
None
Business Scope Qualifications
If it is domestically produced non-special (general) cosmetics, a “Domestic Non-Special Purpose Cosmetics Filing Certificate” or a screenshot of the public announcement page on the official website of the National Medical Products Administration or a general cosmetic filing certificate is required.
If it is imported non-special (general) cosmetics, the following are required:
2.1 “Imported Non-Special Purpose Cosmetics Filing Certificate” or a screenshot of the public announcement page on the official website of the National Medical Products Administration or an imported general cosmetic filing certificate.
2.2 “Entry-Exit Inspection and Quarantine Certificate for Imported Goods.”
If it is a cosmetic manufacturing enterprise, a “Cosmetics Production License” is required.
If it is a registrant or filer who is not a cosmetic manufacturing enterprise, the following are required:
4.1 The entrusted manufacturing enterprise’s “Cosmetics Production License.”
4.2 “Contract Manufacturing Agreement” or distribution authorization.
For cooperation with third parties or promotion of products not owned by the account-holding company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
Yes, a “Individual Business License” or “Business License” (E-commerce license for individual industrial and commercial households) is required.
General Cosmetics – Makeup and Perfume
Industry Description
Business entities manufacturing and distributing makeup (cosmetics used for beautifying and embellishing appearance with color) and perfume.
Industry Qualifications
None
Business Scope Qualifications
The same as for General Cosmetics – Facial Cleansing and Care.
Ads Spaces in Tencent Ecosystem
The same as for General Cosmetics – Facial Cleansing and Care.
Personal Account Opening
The same as for General Cosmetics – Facial Cleansing and Care.
Special Purpose Cosmetics – Skin Care
Industry Description
Business entities manufacturing and distributing special purpose cosmetics used for whitening, freckle removal, and sun protection.
Industry Qualifications
“Domestic Special Purpose Cosmetics Administrative License Approval Document.”
Business Scope Qualifications
For imported special cosmetics, a “Imported Special Purpose Cosmetics Administrative License Approval Document” or “Imported Special Purpose Cosmetics Health Permit Approval Document” is required.
For cooperation with third parties or promotion of products not owned by the account-holding company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
The same as for General Cosmetics – Facial Cleansing and Care.
Personal Account Opening
The same as for General Cosmetics – Facial Cleansing and Care.
Special Purpose Cosmetics – Hair Care
Industry Description
Business entities manufacturing and distributing special purpose cosmetics used for hair care, perming, dyeing, and anti-hair loss.
Industry Qualifications
“Domestic Special Purpose Cosmetics Administrative License Approval Document.”
Business Scope Qualifications
The same as for Special Purpose Cosmetics – Skin Care.
Ads Spaces in Tencent Ecosystem
The same as for General Cosmetics – Facial Cleansing and Care.
Personal Account Opening
The same as for General Cosmetics – Facial Cleansing and Care.
Special Purpose Cosmetics – Body Care
Industry Description
Business entities manufacturing and distributing special purpose cosmetics used for hair growth, hair removal, breast enhancement, fitness, deodorization (5-year transition period).
Industry Qualifications
“Domestic Special Purpose Cosmetics Administrative License Approval Document.”
Business Scope Qualifications
The same as for Special Purpose Cosmetics – Skin Care.
Ads Spaces in Tencent Ecosystem
The same as for General Cosmetics – Facial Cleansing and Care.
Personal Account Opening
The same as for General Cosmetics – Facial Cleansing and Care.
Beauty Tools
Industry Description
Business entities manufacturing and distributing tools used in daily makeup and beauty applications (excluding electronic products).
Industry Qualifications
None
Business Scope Qualifications
If involving specific trademarks, a “Trademark Registration Certificate” is required.
For cooperation with third parties or promotion of products not owned by the account-holding company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
The same as for General Cosmetics – Facial Cleansing and Care.
Personal Account Opening
The same as for General Cosmetics – Facial Cleansing and Care.