An Honor for YOYI TECH: Winning Recognition at the ROI Festival 2024 for AI Innovation in Marketing Integration
On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was
Marketing in China
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YOYI TECH and TheGenX Media Announce Strategic Partnership
YOYI TECH, a leading provider of demand-side platform (DSP) technologies and advertising placement services in China, proudly announces a strategic partnership with TheGenX Media, a
China Software Tools Industry Advertising Qualification Details
Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However,
China Skincare and Makeup Industry Advertising Qualification Details
As consumers increasingly demand quality, safety, and brand reputation, compliance with advertising qualifications has become an indispensable part for overseas brands to successfully enter the
A Practical Guide to Douyin Advertising
In today’s digital marketing era, Douyin, as a leader in the field of short video, has become an important position for brand promotion, with its
China Tourism and Travel Industry Advertising Qualification Details
In today’s booming global tourism and travel industry, for overseas brands, entering the Chinese market, which is full of opportunities and challenges, means not only
Deciphering China’s Mainstream Advertising Technologies
In the digital era, Advertising Technology (AdTech) has become the core driving force of the advertising industry, reshaping the advertising market landscape at an unprecedented
Introduction to Chinese Media and Advertising Media
The rapid development of information technology has brought about an unprecedented transformation in China’s media and advertising media industry. From traditional newspapers, magazines, radio, and
Overview of China’s Advertising Monitoring and Analysis Platforms
In today’s era of information overload, advertising serves as a crucial bridge for communication between businesses and consumers, its significance is self-evident. With the acceleration
Overview of China’s Programmatic Advertising Ecosystem
As globalization continues to deepen, international brands are increasingly turning their attention to the vast Chinese market. With the largest number of internet users in
Overview of China’s Advertising Verification Platforms
With the robust growth of China’s economy and the acceleration of digital transformation, China’s advertising market has become one of the most dynamic advertising ecosystems
Introduction to China’s Advertising DMP
A DMP (Data Management Platform) can provide audience targeting for advertising campaigns through demographic labeling and establish user profiles based on campaign data. It manages
Introduction to AdX and SSP in China
Overview Ad Exchange platforms (AdX) integrate advertising resources and networks, facilitating the sale of advertising space through various transaction methods, including programmatic direct buying, preferred
The Landscape of Advertising in China: Media, Industries, and Agencies
Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media
Classification and Introduction of Chinese Demand-Side Platforms
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable
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