On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was officially announced. YOYI TECH, in collaboration with Lenovo Consumer, stood out among more than 2,800 entries with its case study, “Custom AI Advertising Model Empowering Lenovo’s 618 Campaign: Bridging Public and Private Domains to Strengthen Brand Data Asset Defenses”, and was honored with a nomination for the “AI Innovation in Marketing Integration” category. YOYI TECH has been an active participant in the ROI Festival Awards since 2019 and has consecutively won awards in the years 2019–2021 and 2023–2024.
In 2024, the ROI Festival Awards adopted the theme “Embracing the Era of AI Growth”, staying at the forefront of the industry and placing a strong emphasis on cutting-edge technology. The awards aimed to distill effective practices and insights for the growth of global enterprises. YOYI TECH, leveraging its custom AI digital advertising model, delivered exceptional results by integrating applications such as cross-channel traffic connectivity, high-value member targeting, personalized recommendations, intelligent forecasting, and the use of private domain insights to enhance public domain advertising. These efforts empowered Lenovo’s marketing decisions during the 618 Mega-Sale, achieving tangible outcomes such as increased sales, reduced customer acquisition costs, and improved user experience. As a result, YOYI TECH earned a nomination in the “AI Innovation in Marketing Integration” category.
In 2024, Lenovo, the world’s second-largest PC manufacturer and a Fortune Global 500 company, launched its intelligent personal assistant Lenovo Xiaotian and AIPC (Artificial Intelligence Personal Computer) products powered by the assistant. During the 618 Mega-Sale, Lenovo partnered with YOYI TECH to utilize its custom AI advertising model, achieving a significant breakthrough in intelligent marketing campaigns.
During the project, Lenovo developed targeted audience strategies for both AIPC and non-AIPC products. Leveraging YOYI TECH’s AI-based audience modeling capabilities and integrating user e-commerce consumption preferences, Lenovo achieved precise ad placements. With the support of AI algorithms, Lenovo implemented multiple rounds of creative cross-distribution with real-time optimization. Additionally, by utilizing YOYI TECH’s AIGC-powered intelligent scenario-based creative capabilities, Lenovo efficiently and automatically produced creative content tailored to various stages of the promotional campaign. Furthermore, based on the different phases of the promotional timeline, Lenovo used YOYI TECH’s AI advertising model to strategically control optimal ad timing and frequency, carefully selecting audiences and pairing them with personalized creatives to enhance reach efficiency and achieve highly effective conversions.
Ultimately, leveraging YOYI TECH’s AIGC capabilities, Lenovo automated the generation of over ten sets and more than 100 pieces of ad creative during the 618 shopping festival. These materials were deployed across more than 30 media channels, significantly reducing production timelines and costs. Additionally, under the precise control of the customized AI advertising model, the campaign achieved results far exceeding expectations in terms of total impressions, clicks, unique visitors (UV), and return on investment (ROI). Moving forward, Lenovo plans to continue applying and refining this model, creating a unique technological and operational competitive edge to drive sustained value for the brand.
The explosive growth of AI has brought tremendous convenience to marketing efforts. However, this progress has also introduced challenges, such as issues related to user experience and data transparency. YOYI TECH is committed to continuously enhancing the platform’s AI technological capabilities and precision in ad placement. With a focus on fostering healthy industry growth and a virtuous ecosystem, YOYI TECH aims to collaborate with brands, media, third-party data platforms, and other players in the advertising and marketing ecosystem to usher in a new era of AI-driven growth.
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About the ROI Festival
Established in 2008 in Shanghai, China, the ROI Festival Awards has grown over its seventeen-year history to become one of the most prestigious accolades in Asia and a globally influential international award originating in China. The 2024 ROI Festival Business Creativity Awards received 2,855 entries from 991 companies. The submissions featured cases spanning regions across Europe, the Americas, Asia, Africa, and Latin America, including countries such as the United States, Germany, Spain, Mexico, Egypt, India, Indonesia, Thailand, South Korea, and Japan.