As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
RedNote, a.k.a. Xiaohongshu, surged to the top of US App stores this week under the impact of “Tiktok Refugee”. In today’s digital marketing era, RedNote
As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data,
David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese
Audience targeting is the process of segmenting consumers into distinct groups based on various criteria such as demographics, interests, behaviors, and purchasing intent. This approach allows
Using WeChat newsletters offers several advantages over traditional email marketing, particularly in the context of the Chinese market. Here are the key benefits: 1. Higher Engagement Rates WeChat
WeChat Mini Programs enhance customer experience in several impactful ways, making them a powerful tool for brands operating in the Chinese market. Here are the
To develop an effective Connected TV (CTV) Demand-Side Platform (DSP) strategy for advertising, particularly in the Chinese market, it’s essential to understand the unique characteristics of CTV
To develop an effective Demand-Side Platform (DSP) strategy for travel advertising in China, it’s essential to consider the unique characteristics of the Chinese market and the travel
To effectively manage content on Xiaohongshu (Little Red Book), brands should adopt several strategic approaches that cater to the platform’s unique audience and engagement dynamics.
o develop an effective social media Demand-Side Platform (DSP) strategy, particularly for advertising in China, it’s essential to consider the unique characteristics of the Chinese digital landscape
Premium inventory in the context of digital advertising refers to high-quality ad placements that are typically associated with premium publishers or platforms. This type of inventory
1. Industrial Service Brand – Strike Social Objective: A national industrial services brand aimed to enhance brand awareness while maximizing cost efficiency during peak retail seasons.
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