As globalization continues to deepen, international brands are increasingly turning their attention to the vast Chinese market. With the largest number of internet users in
With the robust growth of China’s economy and the acceleration of digital transformation, China’s advertising market has become one of the most dynamic advertising ecosystems
A DMP (Data Management Platform) can provide audience targeting for advertising campaigns through demographic labeling and establish user profiles based on campaign data. It manages
Overview Ad Exchange platforms (AdX) integrate advertising resources and networks, facilitating the sale of advertising space through various transaction methods, including programmatic direct buying, preferred
Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable
Advertising effectiveness monitoring indicators are crucial for advertisers to determine the effectiveness of advertisements and how to optimize them. The commonly used advertising monitoring indicators
In the dynamic landscape of digital advertising, China’s advertising ecosystem has developed unique characteristics that set it apart from the global market. This article delves
In China, the rapid development of the internet industry has become a thing of the past. Faced with increasingly precious traffic, brands and advertisers need
Due to the distinct software usage habits of Chinese consumers, email advertising, which garners significant attention in overseas markets, simply doesn’t work in China. The
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
Each country has its own social environment and standards for different industries vary accordingly. In China, there are clear restrictions on the industries involved in
As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
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