Leveraging China’s Mobile-First Advantage: Strategies for Foreign Companies to Succeed in Localized Marketing
In the rapidly evolving digital landscape of China, a mobile-first approach is not just an option but a necessity for foreign companies aiming to capture the market’s immense potential. With over 900 million internet users, of which a vast majority access the web through mobile devices, understanding and leveraging China’s mobile-first environment is crucial for effective localized marketing. This article explores the strategies foreign companies can adopt to navigate the Chinese market successfully by harnessing the power of mobile technology.