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YOYI TECH Unveils AI Agent Matrix and Embarks on a New Era of AI Omnichannel Marketing

YOYI TECH Unveils AI Agent Matrix and Embarks on a New Era of AI Omnichannel Marketing

On May 15th, YOYI TECH hosted its “AI Omnichannel Marketing: Armed with AI, Igniting the Future” press conference in Beijing, officially announcing a major strategic upgrade to “AI Omnichannel Marketing” and unveiling its comprehensive AI Agent Matrix, featuring the debut of a brand-new agent. This move represents a technological leap forward, establishing a full-stack AI decision-making system spanning the entire marketing value chain built on an integrated foundation of “AI Engine + Multi-Agent Collaboration.” It marks a milestone in YOYI TECH’s journey toward the practical application and ecosystem development of AI MarTech.

YOYI TECH Strategic Upgrade: Ushering in the Era of AI Omnichannel Marketing

This strategic upgrade reflects the ongoing evolution of YOYI TECH’s technological DNA, from “Intelligent Omnichannel Marketing” to the new paradigm of “AI Omnichannel Marketing.” The essence is elevating AI from a support function to the central driver of marketing decision-making. YOYI TECH is redefining its market position across three critical dimensions: positioning, technology, and value.

A Natural Evolution of Technological Maturity: In tandem with the development of China’s digital marketing industry, YOYI TECH has advanced through the mobile marketing, cross-screen marketing, and omnichannel marketing eras. With over 2 billion unique user IDs and 1,000+ enterprise clients, including 60% Fortune Global 500 brands, YOYI TECH has built deep data and operational foundations. Since launching its “AI First” strategy in 2022, the company has invested heavily in LLM training and the construction of industrial knowledge bases. The release of YOYI AI Agent Matrix is the culmination of 15-year technical expertise.

From “Efficiency Tools” to “Decision Pivot”: Traditional omnichannel marketing was centered around data integration and tool synergy, such as breaking down the silos between public and private domains. In contrast, AI Omnichannel Marketing emphasizes native AI decision-making capabilities. The AI Agent Matrix automates the full lifecycle of campaigns: data insight, strategy generation, content creation, operation optimization and information management.

Seamless Alignment Between Organization and Business Operations: To ensure full implementation of new strategy, YOYI TECH has restructured its organization by integrating its Business Delivery Team with Tech and Product team, to form Tech & Delivery Center, expanding large model training team, and hence fosters synergy between R&D and business demands. As CEO Roy Zhou noted: “This is far more than a rebranding. It marks a profound shift in how we envision the future of marketing, transforming our technological foundation, organizational strength, and service model to lead the next era of intelligent innovation.”

 

Introducing the YOYI AI Agent Matrix: Rebuilding the Omnichannel Marketing Ecosystem

The core of AI Omnichannel Marketing is to shift marketing decision-making from human-driven to AI-led. Under this strategic framework, YOYI TECH has introduced the YOYI AI Agent Matrix, building a collaborative ecosystem of intelligent agents:

AI Insight Agent: Engages in the form of dialogue for efficient and multi-dimensional data queries, as well as auto-generation of visual analysis reports.

AI Strategy Agent: Draws from YOYI TECH’s expertise across 20+ industries, 1,000+ leading brand service experience, and extensive media & marketing knowledge bases to deliver optimized recommendations for audience segmentation, media mix, content planning, and budget allocation.

AI Content Agent: Leveraging product databases, creative libraries, and ad compliance rules, applies text-to-image and image-to-image generation technologies to create adaptive, multi-format creatives automatically.

AI Operation Agent: Monitors campaign performance in real-time and auto-generates optimization plans using advanced models based on different algorithms (CTR, CVR, oCPX) so as to refine audience targeting, frequency capping, etc.

YOYI GEO Agent: Focuses on AI-powered brand information management across different AI chatbots, which supports end-to-end brand reputation management from query monitoring to AI response optimization.

“The YOYI AI Agent Matrix is more than a collection of standalone tools. It’s a fully integrated system powered by our proprietary AI engine,” said CEO Roy Zhou. “These agents work together across the full cycle of insight, strategy, content, operation, and information management, helping brands shift from traffic-driven growth to value-driven outcomes in the AI era.”

Launching YOYI GEO Agent: A Brand Information Management Center in the Age of AI Search

As AI-powered search becomes the primary gateway for information, brands face new challenges: how to track share of voice, brand image and ensure consistent brand information in AI search. In response, YOYI TECH launched YOYI GEO Agent which is specifically designed to address these pain points and empower brands to win attention in the AI search era.

During the press conference, COO Fang Cai delivered a hands-on walk-through of the YOYI GEO Agent, highlighting its three core capabilities:

Collection & Modeling: YOYI GEO Agent continuously captures brand-related Q&A content through leading LLM applications such as DeepSeek and Doubao (Cici), classifying data by topic, sentiment, and source. A visual dashboard shows KPIs such as brand SOV trend, high-frequency questions, and media citation rate, helping brands locate their advantages and vulnerabilities during communication. It also enables data annotation and the enrichment of Q&A datasets, building a proprietary brand AI knowledge base over time.

Evaluation & Diagnostic: The agent evaluates how a brand is represented across AI-generated responses and the distribution of media indexed. With YOYI TECH’s AI sentiment engine, it identifies tone, emotional bias, and preference in different Q&As. Brands can upload their internal knowledge bases to cross-reference AI output for factual consistency.

Tracking & Optimization: YOYI GEO Agent provides recommendations to improve brand SOV, crafts optimized content based on verified brand data (product attributes, selling points, etc.), and simulates how branded responses would perform in major LLM Applications to ensure the accuracy and consistency of brand information.

The technical foundation of YOYI GEO Agent lies in the integration of LLM Engines and industrial know-how. By combining public LLM capabilities with YOYI TECH’s proprietary marketing expertise, the agent uses Retrieval-Augmented Generation technology to deliver contextually relevant, brand-consistent outputs. As a core component of YOYI TECH’s AI Agent Matrix, YOYI GEO Agent works closely with other agents across data, strategy, content, and performance layers.

Conclusion: From Marketing Innovation to Enterprise-Grade AI Decision-Making Ecosystem

YOYI TECH’s strategic shift to AI Omnichannel Marketing marks a major milestone, not only for the company but for the digital marketing industry as a whole. Looking ahead, YOYI TECH will continue to evolve its agent ecosystem by launching more vertical AI agents, deepening integration with enterprise marketing systems and delivering standardized, scalable AI marketing solutions.

For brands, the AI Agent Matrix of YOYI TECH represents a paradigm evolution from experience-driven to intelligence-driven decision-making, and from partial optimization to full-journey orchestration. By leveraging AI to deliver meaningful value and accumulate strategic assets, brands will gain long-term competitive advantages through the next wave of technological disruption.

 

About YOYI TECH

Founded in 2007, YOYI TECH is a pioneer in AI Omnichannel Marketing. With industry-leading capabilities in omnichannel data integration, unified ID mapping, multi-dimensional analytics, and precision targeting, YOYI TECH has delivered AI marketing solutions to over 60% of Fortune 500 brands across FMCG, Retail, Travel & Hospitality, Luxury, Consumer Electronics (3C), and Automotive sectors.

Since 2013, YOYI TECH has earned nearly 150 industry awards, including the ROI Festival, Tiger Roar Awards, Bowstring Marketing Technology Awards, DMAA Global Digital Marketing Awards, PENGUIN BP 2050 Top 50, and MMA Smarties Awards.

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Decoding China’s Consumer Journey: How AI, Social Commerce, and DOOH Are Transforming Brand Success

By the time the last panel discussion wrapped up, one thing was clear from the webinar hosted by YOYI TECH, Xingchang Xinda Technology, and VIOOH China: winning in China’s evolving digital marketing ecosystem now demands a whole new level of strategic agility. From personalized AI-driven advertising to the fusion of social commerce and programmatic DOOH, the conversations sparked a powerful call to rethink what it takes to truly connect with China’s next generation of consumers.

Kicking off the session, Andy Ng, Managing Director of International Business at YOYI TECH, set the tone with a compelling dive into how AI is no longer a futuristic concept, but an essential reality in China’s advertising landscape.

He walked the audience through the shift from mass digitization to today’s AI-enabled marketing, where real-time personalization, predictive targeting, and creative automation are redefining what relevance means. As Andy described, it’s no longer enough to simply reach consumers; brands must now craft micro-segmented journeys, tailored to individuals’ precise behaviors and preferences across screens, moments, and moods.

His example of Sephora’s transformation made this evolution tangible. Faced with fragmented audiences and mounting creative fatigue, Sephora leveraged YOYI TECH’s AI engine to dynamically build personas, adapt creative variations, and optimize campaigns in real time. The result was not just higher engagement, but smarter, faster scaling — with a 24% rise in click-through rates and a 33% lift in ROI. Andy likened this precision approach to perfecting a dating strategy: not about meeting more people, but about meeting the right people, at the right time, with the right message. It’s a simple analogy, but a powerful reminder of how deeply AI can now influence every layer of the brand-consumer relationship.

This idea of depth over breadth carried forward as Kaicey Chae, VP of Business Development at Xingchang Xinda Technology, shifted the spotlight to Xiaohongshu, or RedNote — a platform now indispensable to China’s young, discerning consumers.

Kaicey’s presentation revealed how RedNote, once seen merely as a lifestyle app, has evolved into a trusted discovery engine and e-commerce powerhouse. In an environment where user-generated content is king, brands must no longer just broadcast messages — they must cultivate genuine conversations and community advocacy.

Kaicey’s breakdown of RedNote’s dual-cycle marketing system — where discovery and transaction intertwine seamlessly across platforms — offered a clear blueprint. His case study on Melvita demonstrated the power of this model: within just 18 months of launching a RedNote flagship store, the brand achieved nearly 1,000% GMV growth, while simultaneously boosting Tmall sales by over 76%.

Far from being a siloed channel, Kaicey argued, RedNote should be treated as a core node in a broader omnichannel ecosystem — one where UGC, KOLs, and e-commerce platforms feed each other in a virtuous circle.

The narrative then turned outward, quite literally, as Calvin Chan, CEO of VIOOH China, led a provocative session on how Digital Out-of-Home (DOOH) advertising is being reinvented through programmatic technology. For many, OOH may conjure images of static billboards — but Calvin demonstrated that today’s DOOH is a dynamic, data-driven force that integrates seamlessly into omnichannel strategies.

With over 50% of China’s OOH inventory now digitalized, Calvin emphasized how brands can use real-time triggers like weather, location, and behavioral data to target audiences more precisely than ever before. He painted a picture of cross-screen synergy: reaching a commuter via a Shanghai metro screen at 8 a.m., and retargeting them later that day on their mobile device with a personalized offer. DOOH, he insisted, is no longer just a brand awareness tool — it can drive full-funnel engagement and measurable outcomes, bridging the online and offline worlds in powerful ways.

The concluding panel discussion tied these threads together, exploring how brands can build a high-impact omnichannel strategy in China. Andy highlighted the critical need for localized AI models that work seamlessly across channels, not just optimizing reach but elevating relevance at every touchpoint. Kaicey reiterated that authentic platform usage — understanding the unique nuances of RedNote, for example, rather than treating it like a Western social network — is vital for winning consumer trust. Calvin brought it full circle, stressing that no channel should stand alone: programmatic DOOH, mobile, social, and e-commerce must operate as parts of a unified ecosystem, designed to follow and engage the consumer across their journey.

If there was a single takeaway from the event, it was this: success in China’s market today demands not just a presence, but a plan — an intelligent, integrated, omnichannel plan powered by real insights, smart AI, and cultural nuance.

As the landscape continues to evolve at breakneck speed, YOYI TECH stands ready to partner with brands ready to embrace this future. With advanced AI-driven advertising solutions and an unmatched understanding of China’s digital terrain, YOYI TECH offers the tools and expertise to help brands not just survive, but truly thrive.

For those ready to unlock their next phase of intelligent growth, the message from the webinar was clear: the future is already here — and the time to act is now.

 

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YOYI TECH: Pioneering AI, Forging a Future of Global Expansion

YOYI TECH: Pioneering AI, Forging a Future of Global Expansion

YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese market. With its latest Singapore office launch, the company is poised to redefine cross-border digital marketing strategies.

Data from China’s General Administration of Customs shows that, from January to September 2024, China’s total import and export value reached $4.552 trillion, marking a 5.3% year-on-year increase. Of this, cross-border e-commerce trade accounted for $264.71 billion, an 11.5% increase from the previous year, demonstrating strong momentum. These figures underscore the vibrancy of China’s cross-border trade market and its enduring strategic value for international brands.

Building on this momentum, YOYI TECH has pursued a global expansion strategy to help international brands connect with Chinese consumers and achieve sustainable growth. Over the years, YOYI TECH has provided localized digital marketing solutions and products to clients across diverse industries, including tourism boards, global hospitality groups, cultural and tourism associations, the F&B sector, retail, and automotive enterprises in Southeast Asia and the Middle East. With increasing recognition of its products and services overseas and signs of revitalization in the domestic market, YOYI TECH is strengthening its AI capabilities. The recent establishment of its international office in Singapore marks a pivotal upgrade in its global strategy.

 

01 Tapping Into China’s Evolving Consumer Market

China’s GDP reached $8.688 trillion in the first half of 2024, reflecting a 5.0% year-on-year growth, according to the National Bureau of Statistics. This sustained performance cements China’s status as one of the global economic leaders. Additionally, per capita disposable income grew by 5.3% in real terms, while total retail sales of consumer goods rose by 3.75%, signifying a steady recovery in the consumer market.

The tourism sector has also seen remarkable growth. The Ministry of Culture and Tourism reports a 14.3% year-on-year increase in domestic tourists in H1 2024, with total tourism spending rising by 19.0%. Outbound travel demand among Chinese consumers is particularly strong, as border-crossing traffic surged by 62.34% from January to July 2024, according to the National Immigration Administration.

This robust domestic market recovery provides an ideal environment for YOYI TECH to accelerate its international expansion. By combining its expertise in the Chinese market with advanced AI and data-driven technologies, YOYI TECH empowers overseas brands to successfully navigate cultural, economic, and regulatory nuances, helping them seize opportunities and minimize risks.

 

02 Expanding with AI: A Strategic Leap Forward

YOYI TECH’s core strength lies in its exceptional data capabilities. Through its proprietary OneID technology, the company integrates data from diverse sources to create a unified omnichannel marketing ecosystem. This system spans channels such as CTV, mobile, PC, and DOOH, enabling comprehensive and regulation-compliant insights-led marketing for overseas brands.

The company’s data matrix encompasses over 2 billion personal IDs, 240 million active household IDs, and 30,000 household tags. Collaborating with 50+ data providers, YOYI TECH has established a robust foundation for omnichannel marketing. Leveraging “AI + Big Data,” the company develops tailored AI ad models for industries, ensuring precise audience targeting, cost efficiency, and campaign effectiveness.

Beyond its technological offerings, YOYI TECH provides international brands with deep strategic support, helping them navigate the complexities of the Chinese market. From cultural insights to policy guidance, YOYI TECH ensures its clients achieve impactful advertising and conversion results.

 

03 Case Study: Empowering Brands Through Data-Powered Campaigns

YOYI TECH’s work with a Southeast Asian tourism board demonstrates its ability to deliver measurable results. As consumer behavior becomes more complex, with China’s outbound travelers engaging across multiple channels before making decisions, YOYI TECH designed a cross-screen media strategy to address this shift.

The campaign covered all stages of the consumer decision-making process:
● Awareness: High-impact DOOH and CTV ads established brand visibility.
● Engagement: Mobile video ads reinforced brand messaging and education.
● Conversion: Display ads targeted interactions and drove conversions.

By leveraging cross-screen ID integration, YOYI TECH precisely targeted affluent families and key decision-makers interested in outbound travel. The company also employed AI-powered frequency capping to optimize the number of ad impressions for each unique user, ensuring cost efficiency and higher engagement rates.

Campaign Results at a Glance:
● Ad Impressions: 17.4 million
● Households Reached: 2.4 million
● Individuals Reached: 7.5 million
● CTR Growth: 45%
● Landing Page UV Growth: 81%
● Average Visit Duration Growth: 307%

These results illustrate YOYI TECH’s capability to drive high-impact campaigns tailored to customer needs.

 

04 Looking Ahead: Innovation and Leadership

Under the leadership of CEO Zhou Wenbiao, YOYI TECH has made significant strides in enhancing its products and customer experience, earning praise from clients across Southeast Asia and the Middle East. The establishment of its Singapore branch signals a major step in its global journey.

Andy Ng, the newly appointed Managing Director of International Business, brings extensive expertise in advertising technology and market expansion to YOYI TECH. Formerly Vice President for the Asia-Pacific region at iion, Andy Ng is now tasked with leading YOYI TECH’s international team and accelerating its overseas market expansion.

As YOYI TECH continues to innovate, it remains steadfast in its mission to deliver cutting-edge strategies and personalized solutions for international brands. By harnessing the power of AI and data, YOYI TECH aims to create long-term value for clients and redefine the future of global digital marketing.

The monetary data in this article has been converted from Chinese Yuan (CNY) to US Dollars (USD) based on the real-time exchange rate as of October 21, 2024.

About YOYI TECH
YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies successfully enter and thrive in the Chinese market with ease and effectiveness.

Source of featured image: Qiantu, licensed for commercial use

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